After blowing the doors off bacon with their bacon-everything burger, Jack in the Box is turning up the heat with the new Hella-Peo Burger. And we mean heat. Don’t go thinking they just added some jalapeo slices to a burger… Well, they did do that, they also crammed in a lot of cheese-filled jalapeo poppers with a cheesy taco sauce. This burger is actually featured on Jack’s Munchie Meals, alongside stoner luminaries such as the Stacked Grilled Cheese Burger. That means you can only order one between 9pm and 5am, but really, popper burgers were never meant to be consumed before sunset. Pro tip: they’re best eaten while listening to “Hook”.
Named for the most terrifying toy of your childhood, Jack in the jack in the Box breakfast menu has spent the higher part of the twentieth century conquering the West Coast. And while you could be knowledgeable about their Super Bowl commercials as well as their late-night munchie campaigns, are you really up on their explosive, Star Trek-filled history? Except if you spent a bit of time playing their mascot Jack in senior high school, we’re guessing no, but that’s okay, because we’ve got the CliffsNotes below. A lot of fast-food founders can brag about having a Bentley, only Jack inside the Box’s guy owns a coveted spot on Richard Nixon’s enemies list.
1. The founder was on Nixon’s “enemies list”. Robert O. Peterson opened the initial Jack within the Box in San Diego in 1951. He’d carry on to have a long, illustrious career full of interesting footnotes — he got a major city of Paris Medal of Honor! He is in naval intelligence during WWII! But by far the wildest was his appearance on the infamous “enemies list” compiled by Nixon’s White House administration. Peterson apparently landed there because of some donations he created to Democratic candidates, that is ironic, since the man was a registered Republican.
2. He also married San Diego’s first female mayor. That’d be Maureen O’Connor, that is unfortunately noted for less sterling achievements nowadays.
3. And that he was super in to the sea Peterson was known for as being a generally philanthropic guy, but one of his most notable beneficiaries was UC San Diego. The person was the school’s largest individual donor (they eventually gave him their own building on campus), and far of this cash went to a very specific section of interest: oceanography. Peterson gave several significant gifts to the school’s Scripps Institution of Oceanography, bankrolling plenty of Professor John D. Isaacs’ research. That guy was apparently looking into stuff like icebergs and ocean pollution, but we must assume off-books he was also taking Peterson on expeditions looking for Nessie.
4. The burgers originally cost $.18. Obviously, this was inside the 1950s, when dimes, nickels, and pennies were not worthless garbage.
5. They blew Jack up in a 1980 ad campaign. For years, the company mascot “Jack” existed mainly as kitschy drive-thru decoration. If the marketing brass decided to revamp their image, they left old Jack behind by blowing him the hell up within an ad campaign — that also featured a classic lady with the insatiable bloodlust. Jack was phased out from the intercoms and other branding, and wouldn’t return till the early ’90s, when he appeared within the “Jack’s Back” campaign seeking vengeance.
6. These people have a secret-menu shake. The standard Jack within the jack in the Box near me provides an Oreo Cookie Soft Ice Cream Shake. However, if you go slightly off-books and request for mint Oreo, you’ll be rewarded having a refreshing green shake that thankfully bears no traces of kale.
7. The mascot comes as Pez dispensers and antenna toppers. Jack in the Box has really moved some merchandising units. Their mascot can be obtained as Pez dispensers, bobbleheads, action figures, and antenna toppers — which can be apparently the primary draw. The chain’s produced 32 million toppers up to now, though sadly not every one of them come in this unsettling Dia de los Muertos theme.
8. They’re total Trekkies. Shout-to the Picard-loving Jack within the Box junkies who managed to collect all Star Trek Generations collector’s cups.
9. Their stock is showing up Chipotle and McDonald’s. Yahoo Finance recently checked out the stock for Jack within the Box, Chipotle, and McDonald’s and found that, while things were close with Chipotle, Jack was the more impressive one over the board. That’s in no small part due to another fast-food chain they own: Qdoba. The Chipotle competitor is apparently giving its parent company a significant boost on Wall Street, proving yet again that burritos are always the safest investment.
10. This dude from Pulp Fiction stars inside their sexual harassment training videos. Even if you’re not really acquainted with Phil LaMarr’s voice focus on Futurama or sketch work with MADtv, you at least gotta know him as that pkankr dude Marvin from Pulp Fiction. Before he was shot inside the face by John Travolta (still luckier than Idina Menzel), he was the star of the sexual harassment training video for Jack within the Box… which they still use for this day. It was shot in 1991, but we still need to hope there’s a subplot about inappropriately complimenting your coworker’s Big Kahunas.