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Armenian bookmaker TotoGaming has embarked on a technique of introducing considerable improvements to its omni-channel operations, specifically in its provision of 키노사다리. Within the last two decades TotoGaming has developed one of the largest networks of retail operation in the area, with the company making great progress through its aim to provide customers with the best the market is offering. This consists of both enhanced web and mobile presence.

TotoGaming Board Chairman Suren Khachatryan explained that this company puts a fantastic emphasis on a method of multiplying the number of live events and the amount of live markets per event, as it tries to satisfy growing demands of consumers for quick and reliable information.

“Quite recently we now have significantly increased our in-play betting offerings,” he explained. “We have a clear look at the bright way forward for Armenian sports betting market; therefore we focus our efforts on enriching the in-play offerings both in number and quality.”

Khachatryan said he highly appreciates the collaboration by using these video content providers as IMG, Perform, Sportsman and Betradar, which enables the organization to offer around 50,000 live-stream events to customers annually. “Due to good quality products in our providers, we anticipate over 30% increase of in-play betting,” he added.

TotoGaming increased its in-play coverage in Q3 to 18,000 matches per month and aims more than 20,000 per month by the end of the season. Khachatryan believes the next step in broadening the collaboration featuring its providers will move the company to a more impressive range in the modern, user-friendly gaming and sports betting world.

This coming year the company released the mobile version of their Online Sportsbook, which include all video-streaming materials and products from the leading content providers.

Already during the first few weeks of the release, the mobile channel increased the company’s total revenue volume without cannibalising its existing online turnover.

Khachatryan commented: “We plan to follow up with new trends in modern gaming and sports betting developments by implementing more and more innovative technologies and has, basing our services on official data answers to provide our customers with fast and accurate data.”

TotoGaming also places lots of focus on customer service and supplies online 24/7 support services to maintain that goal. It offers also taken a ‘special approach’ to the customer experience simply by making its interface comfortable and alluring to the conclusion user, and all sorts of this in the company’s adherence towards the principles in the responsible gaming.

TotoGaming’s partners have all been keen to exhibit their support for the bookmaker’s ambitions. Freddie Longe, VP, Head of Gaming for IMG Media, commented: “We are needless to say thrilled to verify TotoGaming as being a new partner to our own premium streaming service. The collaboration will take a number of Europe’s top Football, Basketball and Tennis tournaments to Armenia. We expect ioyqow expanding our relationship with TotoGaming in the future years because they take sports betting to a higher-level in Armenia.”

Daniel Fenner, Managing Director, UK for Sportsman, added: “Live streaming is becoming an important part of every sportsbook and we are looking towards jointly develop the very best product for TotoGaming’s customers. Our company is happy to welcome TotoGaming amongst our clients and they are getting excited about a lengthy and reliable cooperation.”

John Harlow, Head of Sales-Betting for Perform Group, said: “It is a great pleasure to provide TotoGaming with our Watch&Bet content, and I look forward to forming an extended lasting partnership together.”

Meanwhile Eduard Blonk, Managing Director Sales for Sportradar Digital Media AG, commented: “We are glad to have won TotoGaming as a new partner. It’s our aspiration to provide our partners with everything necessary to run probably the most entertaining and informative offering inside the sports betting.