You might have read the average online attention span of your audience is falling. In 2015, TIME magazine summed up the problem in a write-up aptly titled, “You Will Have a Shorter Attention Span When compared to a Goldfish.” Statistically, 17% of you are about to click away from this article, as you’ve already read for 4 seconds. However, if this were a video instead of a text post, you would stay longer. That’s key information for marketers competing in a landscape where engagement is the currency. This can be affirmed by Aberdeen’s latest report, which found that “marketers who are using video are seeing (on average) 49% faster growth in revenue.”
Video marketing expert Rohan Kale, founding father of the animation video company rkale.com, knows how useful prospecting via storytelling is. “It’s the best way to attract and engage your audience and may provide just as much as an 80% boost in sales.” Even small increases in conversion rates can make a huge difference to profitability. Kale indicates that Dropbox was able to enhance their conversions by 10% simply by adding an explainer video. This translated into ten million additional users for that file hosting service.
What exactly is an explainer video – and how will you sell the thought to new businesses? Most people are too lazy to read the complete text on your own website or landing page. A brief video can hook your prospects and enable them to understand your value proposition. As a result, the sales cycle reduces – as a result of educational effect of the video – and also you generate more qualified leads. Including a video on a website landing page can increase conversion by 80%. In addition, Google along with other search engine listings rank pages with video greater than pages without video. A great explainer video frees your sales team to operate on closing high quality prospects instead of repeating the identical pitch again and again to prospective clients.
A perfect video strategy should combine live as well as animation videos. An individual brand or product business may benefit most from live videos. The most effective example is Dollar Shave Club companies that sell something intangible, like service companies, will benefit most from animation explainer videos, similar to this one from Blue Triangle Tech. Remember, the main goal would be to engage the viewers. If you do that, your video will certainly be a success!
Harrison: What are some elements of a very high converting explainer video? The most effective explainer videos include most of these aspects: Script – The script will be the heart from the video. The best script is approximately 90 seconds. It ought to focus on the “pain points” from the customer, while detailing the advantages of dealing with your solution. It should show your customer being a blgjwo with your product/service since the guide who are able to drive them for their best destination.
Graphics – The graphics must consider your audience and really should reflect the daily things they encounter inside their personal and professional life. It must be age appropriate and culturally accessible.
Voice-over – The voice you decide on should reflect your brand well and should replicate your brand’s “tone” as established on your website/landing page.
Music – Much like voice, music plays a crucial role in reflecting your brand. It needs to be keyed to create the right emotions from the audience. Animation style – The animation style should be free flowing and easy to grasp. It can be motion graphics in case you are a severe business in, for instance, the financial industry, or it can be cartoon if you are an easy-hearted brand, as an app company. In certain businesses like construction or architecture, 3D videos could be useful. In the long run, how your video looks, feels and works is dependent upon your logo and budget.
Subtitles – Approximately 85% of Facebook videos are watched without sound in accordance with research by Digiday. If you are advertising using Social media marketing, subtitles are crucial.
Harrison: Can marketers make use of an iPhone and merely shoot something themselves? Generally, as in several things, I think you obtain what you purchase. I believe that selecting the best video partner is vital for video marketing success.